# About Linof: three generations of one family, keeping other families' memories

> Canonical: https://linof.ai/about · Markdown copy of the About page for AI agents and text readers.

Linof.ai turns family photos and home videos into a short film with music. It comes from Linof, a family photo and film business that has looked after other families' photos and tapes since 1956.

## Our story

### 1940s: It started with a keyhole

Our story begins in 1940s Baghdad. My grandfather Isaac learned the craft of photography through the keyhole of a film lab: watching, absorbing, learning. That is where he first met photography and film developing, learned to work with the chemicals, and knew this was his craft.

### 1956: The first shop

In 1956 he opened his first shop, Photo Linof: studio portraits, passport photos, developing prints and negatives, every photo service there was. And on top of that, weddings and events, filmed on Super 8 and shot in stills.

### 1960s: Rachel joins the shop

In the 1960s he met my grandmother Rachel. They married, and she joined the shop: she looked after the customers, worked on the developing and the prints, and became part of the place itself. An impressive woman, to this day.

### 1970s: Children grow up in the shop

In the 1970s the children grew up right inside the shop. My father Ofer, the eldest, started working there at the age of ten, filming events and weddings.

### 1980s: Video arrives

In the early 1980s video arrived, and the shop grew with it: video tapes, video filming, converting and copying tapes, turning Super 8 reels into video. After the 1980s my father went to the United States and opened a lab of his own there, Horizon Video, specialising in converting and copying video tapes.

### 1999: One of the largest labs in the world

In 1999 my father joined his parents again and grew Linof into a large lab, one of the largest in the world for restoring and converting every format made in the last hundred years: video, film and photos. The lab has been running for nearly 30 years. The lab is at https://linof.com.

### 2017: The third generation joins

My twin brother Yuval and I grew up right inside this lab, both in the photo shop and in the lab. We have had the pleasure and the honour of working with our grandparents and our father, and today the two of us carry on the family business together.

### 2026: A new Linof chapter

I met Ash at WalkMe about six years ago, and we quickly became friends. When we both wanted to go our own way, I told him about my dream of carrying Linof forward, and he loved it. Ash is an engineer with rare talent, and he taught me to build with AI.

In 2026 the third generation is taking the family business a step further, into artificial intelligence, and this time with a partner. Linof.ai is our first product: it helps families turn photos and videos into a film for their big days, simply, with the help of AI. Our vision is to help families keep their memories, in photos and video, for years to come.

## What we believe

- **Family, always.** Three generations of one family stand behind every single film.
- **Memories count.** Your photos and videos are precious, so we treat them that way.
- **Simple for all.** No tech skills, no complicated editing. Upload, and get a film.

## More

- Contact: https://linof.ai/contact.md
- Privacy policy: https://linof.ai/privacy.md
- How Linof works and what it costs: https://linof.ai/index.md and https://linof.ai/pricing.md
- Make a film: https://linof.ai/register